Helping users from Samsung's competitors to make the switch.
Beginning of my new journey at Sogody as a digital product designer one of the first daunting tasks I had was with Samsung. I was excited about the opportunity and also a bit nervous.
ROLE
UX/UI Designer
TEAM
Lead UX Designer
UX/UI Designer
Copywriter
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
UX/UI Designer
TEAM
Lead UX Designer, UX/UI Designer
UX/UI Designer
Copywriter
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
UX/UI Designer
TEAM
Lead UX Designer
RESPONSIBILITES
Interface
Experience
Visual Design
Motion Design
Helping users from Samsung's competitors to make the switch.
Beginning of my new journey at Sogody as a digital product designer one of the first daunting tasks I had was with Samsung. I was excited about the opportunity and also a bit nervous.
ROLE
UX/UI Designer
TEAM
Lead UX Designer
UX/UI Designer
Copywriter
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
UX/UI Designer
TEAM
Lead UX Designer
UX/UI Designer
Copywriter
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
UX/UI Designer
TEAM
Lead UX Designer
RESPONSIBILITES
Interface
Experience
Visual Design
Motion Design
Helping users from Samsung's competitors to make the switch.
Beginning of my new journey at Sogody as a digital product designer one of the first daunting tasks I had was with Samsung. I was excited about the opportunity and also a bit nervous.
ROLE
UX/UI Designer
TEAM
Lead UX Designer
UX/UI Designer
Copywriter
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
UX/UI Designer
TEAM
Lead UX Designer, UX/UI Designer
UX/UI Designer
Copywriter
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
UX/UI Designer
TEAM
Lead UX Designer
RESPONSIBILITES
Interface
Experience
Visual Design
Motion Design
Samsung's problem
Samsung's problem
Samsung's problem
Samsung was facing an issue where users who visit the site on iPhone devices were less likely to understand the Samsung ranges, benefits, and finance/trade-in options.
Samsung was facing an issue where users who visit the site on iPhone devices were less likely to understand the Samsung ranges, benefits, and finance/trade-in options.
User research from the Samsung team suggests that iPhone users are resistant to trying other brands due to being embedded in the iPhone ecosystem and lifestyle, but are intrigued by the idea of switching when they learn about SmartSwitch. The heat map data provided by the Samsung team revealed that the main area of user activity was located in the top bar of the website, this information has guided our team in identifying the appropriate location to implement our solution.
User research from the Samsung team suggests that iPhone users are resistant to trying other brands due to being embedded in the iPhone ecosystem and lifestyle, but are intrigued by the idea of switching when they learn about SmartSwitch.
The heat map data provided by the Samsung team revealed that the main area of user activity was located in the top bar of the website. This information has guided our team in identifying the appropriate location to implement our solution.
Now going forward I haven't done any multi-variant testings or AB testings prior to this, so for me it was a learning experience as I got to know how these tests are deployed and what are the measurements that determine the success of a test.
Now going forward I haven't done any multi-variant testings or AB testings prior to this, so for me it was a learning experience as I got to know how these tests are deployed and what are the measurements that determine the success of a test.
PLANNING
PLANNING
PLANNING
Imagining a better solution
Imagining a better solution
Imagining a better solution
Having the user research and heat map data, my team and I had a strong understanding of the problem at hand. We knew that in order to encourage iPhone users to convert, we needed to promote the process to make it as appealing and user-friendly as possible.
With this in mind, I delved into Samsung's asset library and found inspiration in one of their latest models. We used this as a mockup, and with the help of our heat map data, we were able to pinpoint the optimal placement for our test on the website. Our solution was taking shape, and we were confident in our ability to drive conversions and achieve success.
Having the user research and heat map data, my team and I had a strong understanding of the problem at hand. We knew that in order to encourage iPhone users to convert, we needed to promote the process to make it as appealing and user-friendly as possible.
With this in mind, I delved into Samsung's asset library and found inspiration in one of their latest models. We used this as a mockup, and with the help of our heat map data, we were able to pinpoint the optimal placement for our test on the website. Our solution was taking shape, and we were confident in our ability to drive conversions and achieve success.
After a few rounds of iterations and tweaking, I had a design that we were happy with. The concept I designed would use a motion graphic showcasing how "easy" the switch is to make it appealing to the targeted users, other than that I suggested we include some of the usp-s for the Smart Switch.
After a few rounds of iterations and tweaking, I had a design that we were happy with. The concept I designed would use a motion graphic showcasing how "easy" the switch is to make it appealing to the targeted users, other than that I suggested we include some of the usp-s for the Smart Switch.
After a few rounds of iterations and tweaking, I had a design that we were happy with. The concept I designed would use a motion graphic showcasing how "easy" the switch is to make it appealing to the targeted users, other than that I suggested we include some of the usp-s for the Smart Switch.
Building an experience for iPhone Users.
Building an experience for iPhone Users.
Building an experience for iPhone Users.
To showcase just how easy it is to switch from an iPhone to a new device using Smart Switch, I created a motion graphic that showcases how "easy" the process is. The tests highlights the key features and demonstrates how quickly and seamlessly the switch can be made. The hypothesis here was that the users were going to be more engaged with the motion graphic as research suggests It draws users' attention to a particular element and also it delights them.
To showcase just how easy it is to switch from an iPhone to a new device using Smart Switch, I created a motion graphic that showcases how "easy" the process is. The tests highlights the key features and demonstrates how quickly and seamlessly the switch can be made. The hypothesis here was that the users were going to be more engaged with the motion graphic as research suggests It draws users' attention to a particular element and also it delights them.
I was anxious of this getting approved by the Samsung team as this was pretty different in terms of other tests that they have been done.
I was anxious of this getting approved by the Samsung team as this was pretty different in terms of other tests that they have been done.
IDEA #2
IDEA #2
IDEA #2
Static Image Test
Static Image Test
Static Image Test
For this test we wanted to try and compare the motion graphic test and hopefully get some insights on which is performing better, so for this one we changed the location of the test to the main landing page and Incorporated a static image in the main hero section. This was a static image instead of a motion graphic that we showcased in the first one. To have some continuity I used the same assets from the first test.
For this test we wanted to try and compare the motion graphic test and hopefully get some insights on which is performing better, so for this one we changed the location of the test to the main landing page and Incorporated a static image in the main hero section. This was a static image instead of a motion graphic that we showcased in the first one. To have some continuity I used the same assets from the first test.
Outcomes overview
Outcomes overview
Outcomes overview
Overall we saw an increase of users switching from 1.58% to 1.67%. In other words, there was a slight improvement in the conversion rate, which is a key metric in measuring the success of these tests.
Also there was an increase of website visitors who clicked on the links and buttons on these tests. Specifically, there was a 3.5% increase in this rate, which suggests that more people were engaging with the website's content and taking action.
The tests made to the website have created a solid and adaptable base that can be further improved upon. By improving the conversion rate and click-through rate, Samsung is in a better position to achieve its goals and have more users switch. Additionally, Samsung can continue to refine and optimize its design and content to further increase these metrics and drive even better results.
Overall we saw an increase of users switching from 1.58% to 1.67%. In other words, there was a slight improvement in the conversion rate, which is a key metric in measuring the success of these tests.
Also there was an increase of website visitors who clicked on the links and buttons on these tests. Specifically, there was a 3.5% increase in this rate, which suggests that more people were engaging with the website's content and taking action.
The tests made to the website have created a solid and adaptable base that can be further improved upon. By improving the conversion rate and click-through rate, Samsung is in a better position to achieve its goals and have more users switch. Additionally, Samsung can continue to refine and optimize its design and content to further increase these metrics and drive even better results.
If I were to only share one thing I've learned
If I were to only share one thing I've learned
If I were to only share one thing I've learned
Instead of utilizing only a static image to showcase a feature, it is more effective to employ a combination of a well-crafted copy, carefully crafted design components and motion graphics to capture the user's attention and effectively communicate the feature.
Instead of utilizing only a static image to showcase a feature, it is more effective to employ a combination of a well-crafted copy, carefully crafted design components and motion graphics to capture the user's attention and effectively communicate the feature.