Designing the new icebreaker questions feature on Muzz to help users start conversations.
What do you think? Are there any other ways we could help new matches get to know each other faster?
ROLE
Product Designer
RESPONSIBILITES
User Interface
User Experience
Motion Design
ROLE
Product Designer
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
Product Designer
RESPONSIBILITES
Interface
Experience
Visual Design
Motion Design
Designing the new icebreaker questions feature on Muzz to help users start conversations.
What do you think? Are there any other ways we could help new matches get to know each other faster?
ROLE
Product Designer
RESPONSIBILITES
User Interface
User Experience
Motion Design
ROLE
Product Designer
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
Product Designer
RESPONSIBILITES
Interface
Experience
Visual Design
Motion Design
Designing the new icebreaker questions feature on Muzz to help users start conversations.
What do you think? Are there any other ways we could help new matches get to know each other faster?
ROLE
Product Designer
RESPONSIBILITES
User Interface
User Experience
Motion Design
ROLE
Product Designer
RESPONSIBILITES
User Interface
User Experience
Visual Design
Motion Design
ROLE
Product Designer
RESPONSIBILITES
Interface
Experience
Visual Design
Motion Design
Last year, I was interviewed for the position of Product Designer at Muzz, to help design a new feature for the company’s flagship product. The feature was set to be designed to help new matches get to know each other faster.
Muzz is a dating app for muslim folks looking to meet each other, it has over 6 million active users and growing, as a product designer I was looking forward to the opportunity to design a feature that could be utilized by millions of users and possibly lead to employment at Muzz.
Last year, I was interviewed for the position of Product Designer at Muzz, to help design a new feature for the company’s flagship product. The feature was set to be designed to help new matches get to know each other faster.
Muzz is a dating app for muslim folks looking to meet each other, it has over 6 million active users and growing, as a product designer I was looking forward to the opportunity to design a feature that could be utilized by millions of users and possibly lead to employment at Muzz.
Last year, I was interviewed for the position of Product Designer at Muzz, to help design a new feature for the company’s flagship product. The feature was set to be designed to help new matches get to know each other faster.
Muzz is a dating app for muslim folks looking to meet each other, it has over 6 million active users and growing, as a product designer I was looking forward to the opportunity to design a feature that could be utilized by millions of users and possibly lead to employment at Muzz.
INITIAL PROBLEM DISCOVERY
INITIAL PROBLEM DISCOVERY
INITIAL PROBLEM DISCOVERY
Users are not engaging in a conversation after they match.
Users are not engaging in a
conversation after they match.
Users are not engaging in a conversation after they match.
Making the first move with a new match can be daunting - Do you say hello? Open with a joke? Ask about the weather? These decisions can be overwhelming. These uncertainties can cause undue stress for users and may contribute to decreased engagement following successful matches.
Making the first move with a new match can be daunting - Do you say hello? Open with a joke? Ask about the weather? These decisions can be overwhelming. These uncertainties can cause undue stress for users and may contribute to decreased engagement following successful matches.
Making the first move with a new match can be daunting - Do you say hello? Open with a joke? Ask about the weather? These decisions can be overwhelming. These uncertainties can cause undue stress for users and may contribute to decreased engagement following successful matches.
Now I myself, don't particularly engage or use these dating apps but I would know from live experience that the initial conversation starter can always be daunting, this was going to be a challenge.
Now I myself, don't particularly engage or use these dating apps but I would know from live experience that the initial conversation starter can always be daunting, this was going to be a challenge.
Now I myself, don't particularly engage or use these dating apps but I would know from live experience that the initial conversation starter can always be daunting, this was going to be a challenge.
RESEARCH: JOURNEY MAPPING
RESEARCH: JOURNEY MAPPING
RESEARCH: JOURNEY MAPPING
Examining the current solution, which isn’t great.
Examining the current solution, which isn’t great.
Examining the current solution, which isn’t great.
As this challenge was on a timeframe I knew I had to be as effective as possible, so I started by analyzing the current solution that Muzz had implemented for this problem and see where and what I can improve. Downloaded the app and upon first glance I didn't like it, I also didn't like the experience that much. The typography choice was not the best and the overall visual language left you hanging.
As this challenge was on a timeframe I knew I had to be as effective as possible, so I started by analyzing the current solution that Muzz had implemented for this problem and see where and what I can improve. Downloaded the app and upon first glance I didn't like it, I also didn't like the experience that much. The typography choice was not the best and the overall visual language left you hanging.
As this challenge was on a timeframe I knew I had to be as effective as possible, so I started by analyzing the current solution that Muzz had implemented for this problem and see where and what I can improve. Downloaded the app and upon first glance I didn't like it, I also didn't like the experience that much. The typography choice was not the best and the overall visual language left you hanging.
And the current solution? Not great either. Basically what the Muzz team implemented was a "Say hi" button after you would match with someone but the feature was not implemented correctly as it was confusing to say the least.
And the current solution? Not great either. Basically what the Muzz team implemented was a "Say hi" button after you would match with someone but the feature was not implemented correctly as it was confusing to say the least.
And the current solution? Not great either. Basically what the Muzz team implemented was a "Say hi" button after you would match with someone but the feature was not implemented correctly as it was confusing to say the least.
RESEARCH: COMPETITIVE ANALYSIS
RESEARCH: COMPETITIVE ANALYSIS
RESEARCH: COMPETITIVE ANALYSIS
Examining the competition.
Examining the competition.
Examining the competition.
From the research I gathered, which was very hard to conduct because of how hard was to find a match to try out the features that these apps had. In the sea of dating apps, I picked two apps that had a lot of downlaods and were the most prominent in the dating app scene. These apps had features that were aimed to help users start a conversation after making a match.
As I examined the feature, I jotted down my thoughts on what I liked and disliked about it. My conclusion? The feature had potential, but it still needed some fine-tuning before it could be applied to Muzz.
From the research I gathered, which was very hard to conduct because of how hard was to find a match to try out the features that these apps had. In the sea of dating apps, I picked two apps that had a lot of downlaods and were the most prominent in the dating app scene. These apps had features that were aimed to help users start a conversation after making a match.
As I examined the feature, I jotted down my thoughts on what I liked and disliked about it. My conclusion? The feature had potential, but it still needed some fine-tuning before it could be applied to Muzz.
From the research I gathered, which was very hard to conduct because of how hard was to find a match to try out the features that these apps had. In the sea of dating apps, I picked two apps that had a lot of downlaods and were the most prominent in the dating app scene. These apps had features that were aimed to help users start a conversation after making a match.
As I examined the feature, I jotted down my thoughts on what I liked and disliked about it. My conclusion? The feature had potential, but it still needed some fine-tuning before it could be applied to Muzz.
After much contemplation and research, I was able to create a visual map that helped me simplify the process. It's understandable that there is not a one size fits all when designing a feature for a large set of users, especially on a dating app in which people are looking for different things in their life.
My main goal was to try alleviate the stress and anxiety often associated with impressing a match by making the experience more approachable and user-friendly.
After much contemplation and research, I was able to create a visual map that helped me simplify the process. It's understandable that there is not a one size fits all when designing a feature for a large set of users, especially on a dating app in which people are looking for different things in their life.
My main goal was to try alleviate the stress and anxiety often associated with impressing a match by making the experience more approachable and user-friendly.
After much contemplation and research, I was able to create a visual map that helped me simplify the process. It's understandable that there is not a one size fits all when designing a feature for a large set of users, especially on a dating app in which people are looking for different things in their life.
My main goal was to try alleviate the stress and anxiety often associated with impressing a match by making the experience more approachable and user-friendly.
Iterations
Iterations
Iterations
I then started iterating and wireframing a few ideas I had in mind of how the feature should work and look. After a bunch of concepts I decided on a particular concept and started testing it with my friends and family to see if it would achieve the desired outcome.
I then started iterating and wireframing a few ideas I had in mind of how the feature should work and look. After a bunch of concepts I decided on a particular concept and started testing it with my friends and family to see if it would achieve the desired outcome.
I then started iterating and wireframing a few ideas I had in mind of how the feature should work and look. After a bunch of concepts I decided on a particular concept and started testing it with my friends and family to see if it would achieve the desired outcome.
After a few rounds of testing and tweaking, I had a design that I was happy with. The concept I designed was based on the idea of a conversation starter, where the app would offer users a selection of conversation starters to send to their match after they had been matched.
After a few rounds of testing and tweaking, I had a design that I was happy with. The concept I designed was based on the idea of a conversation starter, where the app would offer users a selection of conversation starters to send to their match after they had been matched.
After a few rounds of testing and tweaking, I had a design that I was happy with. The concept I designed was based on the idea of a conversation starter, where the app would offer users a selection of conversation starters to send to their match after they had been matched.
Designing the feature
Designing the feature
Designing the feature
After three days of research and exploration, ideation, I began to land on an initial design for the feature of the product.
I would start with "Icebreaker” anyone could use one after they got a match, the first screen would have an input field where users could select from a list of “Icebreakers” that we provided. This list would be curated by our team and would be updated regularly.
After three days of research and exploration, ideation, I began to land on an initial design for the feature of the product.
I would start with "Icebreaker” anyone could use one after they got a match, the first screen would have an input field where users could select from a list of “Icebreakers” that we provided. This list would be curated by our team and would be updated regularly.
After three days of research and exploration, ideation, I began to land on an initial design for the feature of the product.
I would start with "Icebreaker” anyone could use one after they got a match, the first screen would have an input field where users could select from a list of “Icebreakers” that we provided. This list would be curated by our team and would be updated regularly.
The solution was taking shape as I incorporated the brand colors, typography and icons into a presentable high-fidelity design, which then I would share with the Muzz team.
The solution was taking shape as I incorporated the brand colors, typography and icons into a presentable high-fidelity design, which then I would share with the Muzz team.
The solution was taking shape as I incorporated the brand colors, typography and icons into a presentable high-fidelity design, which then I would share with the Muzz team.
SOLUTION
SOLUTION
SOLUTION
Meet Icebreaker
Meet Icebreaker
Meet Icebreaker
Icebreaker is a solution that aims to simplify the dating experience for users who are seeking a more fun approach. It achieves this by providing a curated selection of greetings, pick-up lines, and questions that can be used to initiate conversation with matched users. With Icebreaker, users have the freedom to choose the best option for authenticity, as there is a variety of options to choose from, and they can shuffle through the icebreakers until they find the right fit. This solution makes it easier for users to interact faster and start meaningful conversations on dating apps
Icebreaker is a solution that aims to simplify the dating experience for users who are seeking a more fun approach. It achieves this by providing a curated selection of greetings, pick-up lines, and questions that can be used to initiate conversation with matched users. With Icebreaker, users have the freedom to choose the best option for authenticity, as there is a variety of options to choose from, and they can shuffle through the icebreakers until they find the right fit. This solution makes it easier for users to interact faster and start meaningful conversations on dating apps
Icebreaker is a solution that aims to simplify the dating experience for users who are seeking a more fun approach. It achieves this by providing a curated selection of greetings, pick-up lines, and questions that can be used to initiate conversation with matched users. With Icebreaker, users have the freedom to choose the best option for authenticity, as there is a variety of options to choose from, and they can shuffle through the icebreakers until they find the right fit. This solution makes it easier for users to interact faster and start meaningful conversations on dating apps
FEEDBACK
FEEDBACK
FEEDBACK
Design was reviewed by Muzz team and given feedback on my solution.
Design was reviewed by Muzz team and given feedback on my solution.
Design was reviewed by Muzz team and given feedback on my solution.
So the design team at Muzz reviewed my design and although the review was positive I didn't get the job but I learned a lot here. Some of the feedback I had for this solution were:
So the design team at Muzz reviewed my design and although the review was positive I didn't get the job but I learned a lot here. Some of the feedback I had for this solution were:
So the design team at Muzz reviewed my design and although the review was positive I didn't get the job but I learned a lot here. Some of the feedback I had for this solution were:
Practical and valuable feature, placed well on the UI/in the user journey
Intuitive and efficient user flow, which funnels users into key actions very quickly
Intuitive and efficient user flow, which funnels users into key actions very quickly
Intuitive and efficient user flow, which funnels users into key actions very quickly
Applied muzmatch branding guidelines for a bespoke feel
CONS
CONS
CONS
Accessibility and localisation concerns about the final solution - the layout doesn't seem as scalable as we would need it to be, particularly in RU etc.